Location
215 Alamo Plaza,
Suite D
Alamo, CA 94507
DITA: John and Jeff founded DITA in Los Angeles in 1995 with the mission to create innovative, finely crafted eyewear with a totally unique look and feel. Edgy yet elegant with an East meets West aesthetic and design influences ranging from Hollywood’s glamorous Golden Age to the mechanized beauty of the Industrial Revolution, DITA’s ability to enhance and transform a wearer’s persona has earned the brand a cult-like following among the world’s most influential celebrities, stylists and trendsetters.
Lafont: Superb Parisian optical eyewear with over ninety years of experience. Unparalleled expertise with an emphasis on elegance and strong family values - all backed by a name you can depend on: Lafont. Glasses hand made in France, making Parisian chic accessible worldwide.
Mykita: A constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. A key factor in the company’s success is its holistic business philosophy, which brings together expertise from all disciplines under a single roof, the MYKITA HAUS. It thrives on the power of a self-contained network that enables interdisciplinary research and the transfer of technologies. This all-encompassing mentality is also reflected in the MYKITA Shops; the unique retail concept unites the firm’s own design principles with optical precision made in Germany.
Salt: SEA, AIR, LAND, TIMELESS. Inspired by nature's effortless beauty, SALT combines the best of California lifestyle and Japanese craftsmanship to create the finest in premium eyewear.
OWP: OWP creations stand for authenticity, quality and perfect technology. OWP glasses are crafted for individuals with sophisticated standards for glasses frames. People who appreciate quality and who understand how to enjoy beautiful things. OWP’s goal is to deliver a safe and superior quality product. Glasses that not only look perfect, but in fact are perfect
Etnia Barcelona: Etnia Barcelona is art, colour, light, it is Barcelona. It is culture, quality, and it is our people who make this possible, and Mediterranean culture that infuses everything, from the first sketch to the final product. Enjoy the light, feel the colour, savour the Mediterranean breeze and be entertained by the city of Barcelona with us. Enjoy and share our world!
eyeO’s: Featuring state of the art advanced technology that is unprecedented in reading eyewear, eyeO’s using Hex-O-Tech. Hex-O-Tech provides clearer vision and better protection with coatings that are typically associated with premium Rx lenses. These coatings consist of:
Super Anti-Reflecting Coating
Scratch Resistant Coating
Anti-Fatigue Coating
Hydrophobic Coating
UV 400 Protection
Hex-O: Tech lenses are available in aspheric single vision and FT-28 Photochromic
Aspheric lenses, especially when combined with Hex-O-Tech lens technology, provide clear, undistorted, uniform vision, unlike traditional magnifying lenses. The result: great acuity combined with the most comfortable reading experience. FT-28 Photochromic lenses are clear indoors and transition to dark sunglasses within 30 seconds outdoors.
Designed for multi-tasking, they allow you to see as you would normally in the distance and yet you simply lower your eyes to read. Indoors you can read a book and won’t have to take them off to see your friends across the room. Outdoors, they protect your eyes from U.V. and bright light while allowing you to read and enjoy the views simultaneously. One pair to wear for everywhere and for every activity: at work or home, inside or outside, see far see up close. Nurses love them; no putting them on and taking them off. Bank tellers and Sommelier’s don’t have to look down their noses at customers.
eyeO’s more than just a pair of reading glasses.
Persol: Since the beginning, Persol has always been synonymous with artistic expression, the result of a special production process that is carried out entirely in Italy and consisting of craftsmanship, culture, passion and dedication. Persol is a brand that marries culture of excellence and attention paid to details to create a perfect alchemy between aesthetics and technology. Persol frames are more than just glasses, they are works of art.
Woow: The WOOW collection has been imagined by Nadine Roth and Pascal Jaulent, co-founders of FACE A FACE. Between traditional and casual, chic and off-beat with ‘trendy London’ feel, the WOOW style will speak to all women and men with a sense of humor. Anti-crisis eyewear! The little message inserted in the end tip of the frame will make the wearer smile first thing in the morning...Better than a couch! The WOOW collection is entirely developed by the Design Studio under the direction of Pascal Jaulent, produced and distributed by the FACE A FACE teams.
Oliver Peoples: Oliver Peoples was born in the heart of West Hollywood, California, on iconic Sunset Boulevard, in 1986, when Co-Founder and Creative Director Larry Leight opened the doors to The Company's first optical boutique.
Earlier that year, Leight discovered an estate collection of vintage American-made eyewear that included thousands of beautifully filigreed rimless and metal frames, including clip-on metal sunglasses produced by iconic American companies. All the frames were unworn, in mint condition, and in original packaging. He purchased the entire lot, which included a receipt signed “Oliver Peoples,” who he reasoned was the original owner or distributor. When he decided to sell the estate collection in the retail store, it seemed fitting they use the name. It was then that the Oliver Peoples vision was realized: to design a collection of eyewear and create a unique retail experience in a gallery-like setting.
The Company has maintained a classic yet innovative approach to eyewear from day one, presenting vintage-inspired frames that were a significant departure from the futuristic styles and geometric shapes dominant in the late 80’s. Because runway fashion was moving in a heritage rich direction, the debut of the retro collection was fortuitously timed, as the direction of eyewear changed globally.
Chloé: Chloé is a sisterhood brand with a female friendly spirit. The Chloé brand values such as femininity, modernity, free-spirited, grace and effortlessness are the core characteristics that build the brand and shape the eyewear collection.
Tom Ford: An American fashion designer, Tom Ford made a name for himself during his 15 years working at Gucci. Over the course of his career he was in charge of eleven product lines including menswear, fragrances, image and store design to name a few. After leaving Gucci, Ford opened his own line of beauty, menswear, womenswear, eyewear and accessories in 2006. With a keen eye for fashion and design Tom Ford is known for his chic timeless designs.
All major contacts lens are available. Come in for your custom fitting today to find your perfect pair.
Monday | 9:00AM - 6:00PM |
Tuesday | 9:00AM - 6:00PM |
Wednesday | 9:00AM - 6:00PM |
Thursday | 9:00AM - 6:00PM |
Friday | 9:00AM - 6:00PM |
Saturday | 9:00AM - 4:00PM |
Sunday | - |
215 Alamo Plaza,
Suite D,
Alamo, CA 94507
Phone. 925-202-2846
Email. info@poplarspecs.com